Arbreau

Arbreau Appliances is a distributor of Equator Advanced Appliances. We were approached to help develop the Arbreau brand for the company’s new Super Combo washer. The washer is a pretty neat little machine. It washes and dries your clothes in one machine, is portable, and can hook up to any sink. That way people in apartments can use it and store it in a coat closet.

We developed the Arbreau brand to reflect this product and a whole line of other cool gadgets for young people who live in apartments and have active social lives. We made the logo simple and friendly. All of the website’s design is clean and minimal. All purchasing options are straightforward. The brand is meant to reflect clean and easy, just like the products.

By the way, the products are extremely efficient, which lead us to the clean water idea. Since the washer uses so little water, we decided to come up with a program wherein we donate a portion of the value of the water saved to a clean water charity. The thought is that we won’t be needing the water, so lets give it to someone who really does.

Arbreau’s primary ad medium is through social channels. 2 Different ad approaches make up the campaign. The first showcases the utility of the products, and the second leans on humor to remind customers that the communal laundry rooms at apartments can be a nightmare. The ads direct interested customers to the e-commerce site arbreau.com where they can browse, order, and securely pay.

We are excited to be the marketer for such a creative company. Check out their stuff!